Program for small businesses owned by People of Color (US)

Program for small businesses owned by People of Color (US)

Comcast RISE, a multi-year commitment to provide marketing, creative, media, and technology services to small businesses owned by people of color.


  • There will be approximately five hundred and sixty (560) Effect Winners, thirty (30) of which will receive a media consultation (“Media Consultation”), two hundred and fifty-two (252) of which will receive a media campaign (“Media Campaign”), and two hundred and seventy-eight (278) of which will receive a creative and media campaign (“Creative Campaign”), and approximately seven hundred and fifty-six (756) Tech Makeover Winners to support business recovery efforts.

Eligibility Criteria

Open only to small businesses operating in one (1) of the contiguous United States or the District of Columbia, excluding the following:

  • For Tech Makeover: Alaska, Hawaii, Idaho, Iowa, Montana, Nebraska, Nevada, North Dakota, Oklahoma, South Dakota, and Wyoming; and
  • For Media Consultation, Media Campaign, and Creative Campaign: Alabama, Alaska, Arizona, Hawaii, Iowa, Kansas, Missouri, Montana, Nebraska, Nevada, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, Wisconsin, and Wyoming.

Small business must be owned by an individual eighteen (18) years of age or older as of the start of the Contest Period that also meets the following eligibility requirements:

  • Owner identifies as Black, Indigenous, or a Person of Color;
  • Person who owns the business is the primary decision maker for, and has been actively engaged in the day-to-day operation of the business;
  • Owner owns at least 51% of said business;
  • Business is registered to conduct business in one of the forty-eight (48) contiguous United States or District of Columbia; ​
  • Business is independently owned and operated, sole proprietor;
  • Business has engaged in active daily operation for at least one (1) year (twelve (12) months);
  • Business does not fall into any of the following categories:
  • Non-profit;
    • Chamber of Commerce;
    • Educational Institution;
    • Political advertiser;
    • Marijuana dispensary;
    • Manufacturer or retailer of drug paraphernalia;
    • Virtual MVPD;
    • Internet Service Provider;
    • Gun manufacturer or retailer;
    • Fireworks manufacturer or retailer;
    • Tobacco/vape manufacturer or retailer;
    • Illegal products or services provider.

Application Deadline: Oct 16, 2021

To apply visit here

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